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Showing posts from October, 2020

5 common reasons your dream book stays unpublished

  Every writer has a dream of getting published. While platforms like WordPress, Blogger, and more have made it easier for people to get their words out, novels and audiobooks still stay a dream for many. Here are eight common reasons why this dream stays just a dream, along with ways to overcome it. So, hopefully, you'll get that dream book published. You don't have time: Managing a full-time job or school, family obligations, and more can leave you with no time for you to think about writing down the story in your heart. That seems to be a common problem for most people, but if you never start, you'll never finish. So, jot down what's on your head on your phone or diary. It could be just a few lines a day, while you're traveling or before you go to bed. As you start writing and build this habit, it's much easier for you to stick to it and finally finish your book.  You don't know how to take it forward: This issue occurs for most

Oh, How We Hate Ads!

 Even if you are an advertisement fanatic, the same ad popping up again and again as you try to watching something else can be a real bummer. For the rest of the population, it wouldn't be wrong to say that people hate ads. Usually, they are an exaggerated version of the product, while all their flaws stay hidden in terms and conditions. Nevertheless, ads also help you know about a product or a service and sometimes can be helpful. While our haterade towards ads are mutual, here's something we need to understand . Content creators generate money through advertisements. The more views a content has, the more money they can charge for advertising space during their broadcast. Based on viewership, each TV show gets TRP, also known as Television Rating Point. This rating decides how expensive an advertising slot will be in during their broadcast time. But from the perspective of a viewer, that doesn't matter to us. We just want to watch our favorite shows and movies in peac

What if… YouTube& Netflix had a baby?

  The world is racing faster than ever, hardly ever stopping for a break, let alone fixing a time to stick to the daily TV show schedule. However, this fast-paced lifestyle hasn't stopped people from getting their dose of visual entertainment. About 66% of people consider visual media as their primary source of information . The world is changing, so is the entertainment industry and the way we consume videos. This development has given a big boom to the over the top (OOT) video industry. The OTT video industry is growing at a tremendous rate with the highest compound growth rate and is estimated to reach $157 Billion by 2024. Aside from people's changing lifestyle and demand for flexibility, advancement in blockchain technology and artificial intelligence plays a pivotal role in boosting the market growth. YouTube and Netflix are the two strongest players in the market , each dominating their niche. While YouTube is popular for user-generated content where the users upload

It’s all about the vids!

  Be it entertainment, information, or marketing: video content is dominating the world . The daily video consumption rate and the results they produce are truly staggering. Take a look at some stats! Video is the primary source of information for  66%  of people  More than  500 million  people watch videos on Facebook every day  In 2018, the video market was valued  at $39.61 billion  globally Every minute,  300 hours  of video content is uploaded to YouTube Branded video content creates new customers for  93%  of businesses  On average, people spend  6 hours and 48 minutes  per week watching online videos Customers retain 95% of the message seen in a video advertisement 60% of advertisers admitted that their video content drives much more engagement than static content   All this information put together, along with the fact that advertisers no longer have to compete for TV slots, more and more marketers seek to create video commercials.  

Bridging the GAP Between Job-Seekers and Employers

  The GAP between people looking for jobs and companies looking for employees  has been a common problem for all fields. Be it advertising or banking, or any other sectors, both job-hunt and hiring is a tiring and tedious process. While job-hunters seek a stable job with a great working environment where they can expand their potential, employers seek motivated people who take their job seriously.   Although both parties involved are looking for the same thing, there is always a GAP between the two. This GAP has given rise to more and more  frustrated job holders and unsatisfied employers . Hiring managers are hiring rampantly and also firing rampantly in search of the best candidate, which is a waste of time and energy on both sides.   In pursuit of good jobs , job-seekers have started faking their skills and experience  now more than ever, making lying in the resume a new trend. With a new job site popping up every day, people are uploading their fabricated profiles everywher

Show off your skills, Be an Influencer and Voice of our Brands

  Are you an influencer, or do you want to be an influencer? Here's your chance to make a living doing what you love. Come, be the voice for our brands.   You could be a teenager incessantly nagged by your parents to do something other than making dance videos on TikTok, or a homemaker with a panache for beauty tips and tricks, or a full-time influencer working with a plethora of brands. One of VGo Global's start-ups, My Brand , has something for all of you.   My Brand is an online platform especially developed for influencers seeking collaborations with various brands. It allows you to showcase your skills, number of followers on different social media platforms, and your expertise in your niche. An influencer account on our platform serves as your portfolio to depict what value you can add to a brand as an influencer.    The best part about being a part of My Brand is that you don't have to be a well-established influencer with over thousands of follower

Hello Freelancers! Here's Something for You

 If you think freelancing is being jobless or ill-paid, you might not be entirely wrong, taking into account many amateur freelancers who fail to sustain a long-lasting well-paying project. However, once a person gets a knack of the market, freelancing could pay you much more than a regular 9 to 5 job. On the plus side, it also gives you a lot of flexibility. It is the main reason why many people resort to freelancing. However, that flexibility to work at your own time and the ability to chose which projects you are willing to work on comes at a price. And here are many woes of every freelancer face from time to time. But worry not, we have a perfect solution to make all your problems disappear too. Scoring a Client How do freelancers get clients? That's a question even freelancers struggle with from time to time. Usually, a freelancer gets a client through a family or a friend. Sometimes it's someone who the freelancers know that needs some work done.   Many times, it

What if colleges taught what you need on the job?

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  How many times have you wondered how awesome it would be to learn stuff you'd require on the job rather than theoretical jibber-jabber ? How many times have you wished to be taught by specialists who know ins-and-outs of the industry, understand the job market, and what it takes to be successful in a particular field? Well, there has been a gap between lessons taught at schools and the skill needed on the job , and that has a lot to do with outdated syllables . It is common for a new joiner to feel like they reached a completely different world once they join a new job. While it is atypical to feel out of place at a new office, it could be appalling if you don't know even the basics. Even before one lands a job, the very process of job hunting can be very tiresome . The list of minimum requirements can be very dreary, which could discourage you from applying. It is disheartening to find yourself in such a position where you feel unqualified, even for an entree level job,

Social Media – A Savior During the COVID-19 Pandemic

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  COVID19 has hit us hard making almost us all prisoners in our own homes. While some of us are stepping out for basic amenities and work, there's still a lot we can't do. Going out with friends, attending fancy seminars, planning a trip, disco-nights... well, all of these seem like a thing of the past, at least till there's a vaccine. But, here's a silver lining. While it is crucial to maintain physical distance, we can still get very much social, all thanks to Social Media. Seminars have become webinars, going to work has turned to work from home, classes have gone digital, and so on. Take a look at a few of the core benefits which have made Social Media a savior during this pandemic . Dissemination of important information While Social Media platforms are flooded with baseless claims about cures for Coronavirus and rumors, we cannot shy away from the fact that it has provided us with a lot of important information too. It is up to the users to follow credibl