Influencer Marketing: The Essence of Social Media

Be it online or offline, 'word of mouth' is the strongest marketing tool. It is a basic human tendency to trust the recommendations of the person one knows, rather than adverts. Influencer marketing allows you to leverage this sentiment of people to promote your brand, which is one of the best ways to influence consumer behavior on social media. It's a beautiful fusion of traditional and contemporary marketing tools that can take your brand to great heights when used effectively.

It is crucial to note that influencer marketing is the essence of social media. Sticking a picture of an influencer on your product or social media post doesn't work. That's traditional marketing, and people are way past that trend. The key to a successful influencer marketing campaign is a collaboration with an influencer within your niche who believes in your brand.

While we are talking about social media, it is easy to get lost in the pursuit of likes and followers. However, the real deal isn't in the number of likes or follows. It's the number of people who genuinely relate to your brand and can turn into a customer that truly counts. It's about people who trust the voice of your brand like they'd trust a friend. So, it is crucial to choose influencers that people trust and rely on while making a purchase decision.

So, remember to stick to your niche and the purpose of your marketing while selecting influencers for your brand. For instance, if you want to get the word out about your new product and want more people to know about your brand, you could go for celebrities or macro-influencers. This approach is similar to traditional marketing and helps create brand recognition. However, if you want to drive sales, that's where the crux of influencer marketing comes to play.

According to a survey by Forbes, 92% of buyers trust an influencer more than traditional ads or celebrity endorsement, 82% of buyers are 'highly likely' to follow a recommendation made by a micro-influencer, and 40% of Twitter users say they purchased as a direct result of an influencer marketing.

The reason here is simple. Influencers are more social compared to celebrities. Social media influencers are in constant contact with their followers. They not only give out information but also interact with people regularly and have a better bond with their audience. Ultimately, the people trust the influencers like they would trust a friend or a family member.

So, now that you know all the ways influencers can help a brand, here's your chance to become one. If you are already an influencer or have more than 1K followers on your social media, VGo Global offers you a great opportunity.  Come, collaborate with us as campaign partners and campaign directors, and help us get the word out about our upcoming startups. You will not only be the voice of our brands but enjoy various benefits that we offer our influencers.

To know more, contact us on Facebook, Instagram, or Website.